A importância da referenciação anafóricana construção dos anúnciosMaria Margarete Fernandes de Sousa

Abstract

This paper shows the importance of referenciation operated by anaphora, specially indirect anaphora, in the constructionof meaning of the advertisements. In order to do that, 40 texts of commercial and service advertisements withdraw from the databank of PROTEXTO/UFC are analyzed. Considering that advertisement language is economical by nature, we intuit that the meansof referenciation, mainly anaphora, are important in the construction of meaning of these texts (advertisements). These means arealso necessary because the advertiser needs to bet in the sharing knowledge with the consumer in order that the spread of his productreaches its “right” destination