Slams de poesia, comunicação popular & plataformas digitais:o caso do coletivo Grito Filmes no Facebook e no YouTube

Abstract

This paper seeks to understand the power relations involved in the mediation of content distributed by marginalized social groups on digital commercial platforms. To achieve this goal, the analysis focuses on the audiovisual production of the “Grito Filmes” collective shared through Facebook and YouTube. This production corresponds to footage of the performances of young black poets in the battles of spoken poetry held on the outskirts of Rio de Janeiro. The methodology involved the use of Netvizz and YouTube Data Tools programs to view the networks integrated by “Grito Filmes” videos on Facebook and YouTube, respectively. In conclusion, the paper defends the need to develop social media platforms that correspond to the democratic ideals of public communication.