Discurso e mídia: as discursivizações sobre o Piauí nos textos da revista Veja

Abstract

This research, resulting from monograph, aimed to analyze the discoursizations about the state Piauí in the texts that allude to the policies practices, present in editions of the magazine Veja, in the period 2012-2017. We chose the Veja texts that refer to Piauí, due to the importance of understanding how the state of the social imaginary is in texts of national circulation. The research methodology is part of literature as to the object, descriptive and interpretative about the objectives and qualitative nature, due to the subjective file materiality and the need for assessment of it through non-numeric theoretical apparatus. Therefore, the theoretical arguments of discourse analisys, based on Pêcheux (2014a; 2014b; 2014c), Pêcheux e Fuchs (2014), Orlandi (2003; 2015) and Mariani (2007; 1996) were used. It was found that subject rearticulates analyzed one memory discourse on the state of Piauí, through which two movements are reevaluated meanings: the speech of generalization and of scarcity. In addition, processes of subjectivation and allusion to the state are observed, driven by the subject Veja, in order to legitimize his sayings about certain subjects of politics.