Estratégias de alto crescimento: estudo de caso da Snackout

Abstract

High growth firms, in Brazil and in the world, are the biggest job creators. Understanding how a firm is able to achieve high rates of organizational growth is interesting not only for entrepreneurs, but for public sector too, which can create incentive policies to these firms, which would benefit the whole society. Based on it, this research had as general objective: identify the factors that most proportionate high growth on firms. The methodology adopted was qualitative, descriptive, bibliographic and field research. The data was collected through an interview with one executive of a high growth firm in the food sector located in the state of Ceará. The collected data was analyzed with content analysis technique. The results show that there are five internal factors of the firm that most provide high growth: Human Capital; Human Resource Management; Strategy; Innovation; and Capacities. The conclusion is that, to obtain high growth a firm must invest heavily in its human capital, both at the level of managers and employees, selecting the best people, training and retaining them. Developing planning methodologies to respond rapidly to the environment. Innovate constantly, both in product and intern processes and constantly developing its capacities, both innovation and management. This research contributed to the study of organizational high growth elucidating important internal factors of firms and providing indications of the validity of the management model adopted for analysis.