Estética sonora de programação radiofônica: a música na campanha de vinhetas e jingles dos 30 anos da Rádio Universitária FM 107,9 MHZ do Ceará

Abstract

The University Radio FM 107,9 MHz, public and educational radio station attached to the Federal University of Ceará (UFC), completed 30 years of its foundation in October 2011. In this end of term academic work the sound dimension of radiophonic language is discussed in its emphasis in music and the use of music as a technical and aesthetical resource in radio programming. We relate radio and music because both of them are acoustic arts and by concepts that approach the two fields located at the frontier between art and communication. From the insertion of music in the system of radio's language, we discuss the elements of sound in radiophonic language, highlighting the importance of vignettes and jingles for the aesthetic quality of a radio station's programming. Our study is directed to the institutional campaign of 30 years of University Radio FM of Ceará's foundation (1981-2011), that brought a new set of vignettes and jingles for the station, from the creative process of this work of intervention at the radiophonic programming aesthetics of University FM, fulfilled at the extension scholarship program of the students at the course of Social Communications in UFC. We propose as well contextualize the three decades of existence of the University Radio of Ceará at the historic development of the public and educational radio in Brazil since the years 1920, with the pioneer Edgard Roquette-Pinto, to the foundation of the University Radio in the 1980's, following until the beginning of the twenty-first century.