Impactos socioambientais do sistema fast fashion: uma análise do documentário “The true cost”

Abstract

The present study aims to evaluate some social and environmental impacts for the exploration of largefast fashion retail chains based on an analysis of the facts presented in the documentary "The True Cost". As specific objectives, the work shows the historical context of fashion consumption, based on the path taken to the current consumption pattern; this research investigates the impacts generated by this industry presented in the film and presents alternative forms of retail for mass behavior change. The documentary research, carried out between the months of July and September of 2018, was made from the film analysis of the qualitative approach of the presented facts. A work chosen for analysis was the documentary "The True Cost", based on an analysis based on the theoretical reference. The results found, according to specific established goals, were: identification of the pattern of consumption of fast fashion as a direct cause of socio-environmental impacts, mainly affecting third world countries, through the influence of production relations by part of the large multinational fashion chains. Contraryto this trend, a results analysis brings a presentation of retailer solutions to the monitoring system, known as slow fashion. What the documentary does, as discussed in the theoretical framework of this study, will be the question of socio-environmental aspects, in addition to working relationships in more vulnerable countries, are threatened with the current fast fashion system.