S-commerce no instagram: oportunidades e desafios no mercado de moda praia

Abstract

This work focused on the identification of opportunities and challenges in opening and maintaining an electronic commerce of beachwear. The following research problem was raised: What are the main opportunities and challenges of the beachwear market in the s-commerce mode? To reach the answer to this question, the general objective was to analyze the opportunities and challenges of the beachwear market in the s-commerce mode. The specific objectives were: to analyze the main opportunities of the beachwear market in s-commerce mode and to analyze the main challenges of the beachwear market in the s-commerce mode. In this way, a qualitative research was conducted, through interviews containing questions related to personal information, business information and opportunities and challenges in the opening and maintenance of the s-commerces of the interviewees. The research was carried out with four entrepreneurs who work in the beach fashion segment through the Instagram social network. The results show that the main opportunities to open and maintain e-commerce are: niches / market expansion, low cost to start an online store, low cost to maintain an online store, working with minimum inventory and ease of creating an account. The results also infer that the main challenges to open and maintain an electronic commerce are: competition, difficulty of exchange, impossibility to try and resistance in buying online.