Festival Concreto: o grafite e a informação estética como instrumento de mediação cultural na cidade de Fortaleza-CE

Abstract

It deals with thegraffiti of the Festival Concreto as agents of urban revitalization and instrument of cultural mediation. Presents concepts of aesthetic information and communication channel, as well as explains the theory of information. It also presents an historical overview, as well as the caractheristics and supports of graffiti. Discusses how the graffiti from Festival Concreto has been used as an embellisher of the urban space and an tool of cultural and informational mediation.For this, an exploratory research was carried out with a qualitative approach. The Iconology was used as a method in order to study the graffiti as aesthetic information and communication channel. Were analysed ten graffiti produced during the four editions of the Festival. It was concluded that the graffiti designed by the Festival have not lost the artistic character that brings beauty and colour to the city, however, more than that, are used as communication channel and instrument of cultural mediation between man and city.