Marketing multinível: um estudo de caso da empresa Telexfree

Abstract

The multilevel marketing if you have entered in the market as more of a business model, only that, practiced by internet, without working hours nor place stipulated. It is a commercial practice that those few have been assuming importance in Brazilian market, although still suffer prejudices. Example of company of MMN in Brazil is the TelexFREE, belonging to the multinational Commom Cents Communications, with headquarters in the United States and that is currently present in the mis of 40 countries. The product most commercialised this company is its plan for VoIP telephony. The TelexFREE through a system of posting by internet hires people with time and computer available to promote products and services of other companies, considered as partners. These people, the advisers are to be paid in accordance with the plan hired. The theoretical foundation is based on studies of Buaiz (2005, 2013), Braun (2013), Castilho (2006), Costa (2001), Medeiros (2010), Kishel and Kishel (1993), Poe (1996), Wilson (1993), Ziglar and Hayes (2001), among others. The research on the activities of the MMN TelexFREE allowed us to conclude that it is difficult to establish a boundary between multilevel marketing and a schema in pyramid. Shows the contrary to present the products that it sells, as is the case of VoIP telephony. Among the threats highlights that when the training and communication in business are not effective, there is the risk of a poor understanding and poor dissemination of products and services, without counting with the weakening of the group or team. The opportunities are of good income for those who work with seriousness and focus on what it does, in addition to choosing a company would be.