Apelo a um exterior: as alusões como estratégias argumentativas

Abstract

In this paper, we face allusion as a shown heterogeneity that, although not signalized by typographic marks, presents other types of marks that can point out or to statements of a specific source text, or to aspects of a work that belongs to the public domain, or yet to a widely reported theme in the media, in accordance with Cavalcante and Brito (2011) and Faria (2014). Our basic hypothesis is that the allusions are persuasive strategies. Here we ponder about the marks of persuasion the allusions can perform in a text, assuming the hypothesis that they are argumentative strategies, therefore intentionally used, with well defined objectives. Promoting a complex modification of significance, the allusions point out directly to the emergence of an exteriority of the text and, for this reason, they mark an undertaken risk that works as an absence, creating in the phrase the appeal for an exterior. We analyzed, in posts from diverse genres disseminated in the social network Facebook and Instagram, the allusions as a persuasive strategy. For this study, the theories summoned were the Enunciative Heterogeneities, by Authier-Revuz (1990, 2004, 2007); the New Rhetoric, by Perelman-Tyteca (2005) and the Argumentation Theory in the Discourse by Amossy (2017). Authier Revuz considers as allusive intertextuality only the occurrences in which there are clear indications of a text in another text, positioning that we do not entirely accept.