O fenômeno fitness no Instagram: uma análise informacional

Abstract

The Fitness Phenomenon emerges as a social current that influences individuals to acquire a healthy lifestyle and an aesthetic concern with their body; with regard to social networks, this phenomenon has found in Instagram, the main tool of propagation of its ideals. In view of this, this work aims to analyze the informational profile of the Fitness Phenomenon, through questionnaires applied with women of varied age, because according to the literature women are the ones who consume this type of information more, through the answers given by them has reached the following results: about 90% seek information related to the Fitness theme, of this percentage almost 80% use Instagram to inform themselves. The results obtained fulfilled the objective of this work, because through them one can know the profile of the users and the profiles of the Instagram most accessed by them, which made it possible to know the most important questions to know a source of information: the public in which it is intended its support, content and who are responsible for passing information.