A influência de produtos ecologicamente corretos no comportamento do consumidor

Abstract

This study aims to show the influence of green products buying behavior of consumers. Initially the content is discussed consumer behavior in its most relevant aspects and factors influencing the purchase decision process. Then some characteristics of conscious consumption, analyzing marketing influencer of consumption and also the labeling that producers use for consumers identify environmentally friendly products. Subsequently we present a study where one seeks to trace the social and economic profile and the profile of consumer awareness to measure levels of environmental awareness, consumption and ecological importance of purchase criteria for different consumer profiles. Finally, presents conclusions, highlighting the most important factors for consumers when buying and everyday attitudes.