Estratégias de sustentabilidade como forma de relacionamento com a sociedade no Ceará: caso MPX

Abstract

Sustainability and social responsibility have a prominent role in the news because the appeals made by various media world, the nature to be a source of inexhaustible resources to assume the role of main supplier for any line of business and therefore it is essential spare it and mainly use it rationally, always thinking on future generations. This work has as purpose to see how a private power generation based on burning coal, MPX, deals with this aspect. For this, we performed a theoretical foundation based on books, scientific papers and electronic network in order to characterize and measure the degree of importance that took. It was complemented by the characterization and description of company projects that this organization operates, as well as a questionnaire in order to check with the community that living near the site where the project will be installed, as well as the organization's own employees to verify how the strategies used by the company are paying off towards society mainly that their lives have changed because of the project.