Estratégia de comunicação de marketing na rede social Facebook: estudo de caso Ypioca Bebidas

Abstract

In an era of highly competitive, companies need to overcome challenges and to adapt to new forms of advertising and consequently the level of interaction with their customers. With the rapid growth of the use of computers across the country businesses are in this new scenario the opportunity to draw closer to their customers and publicize their brands in social media and especially social networks. Forms of marketing have evolved, allowing a flow of information faster and more efficiently passed to the customer, as well as how to position in the contemporary market. The internet has been a great ally of marketing, bringing the world of business several benefits such as low investment costs for promotion of products and services, instant access to information, access media world without geographical limitations. As regards more specifically the strategy of marketing in the social network Facebook companies have various forms of interaction and dissemination of its products and services in this online environment, ranging from direct contact with the customer, the ease expose their products , do promotions, polls, events coverage and other actions. Thus, the approach used was a field survey of the exploratory type with a branch company of nationally known drinks: a Ypióca. The research result was satisfying and reinforces the need to use this type of advertising.