Desenvolvimento de relatórios gerenciais através da utilização dos conceitos de controladoria: impacto sobre a gestão estratégica na organização - o caso de uma concessionária de veículos

Abstract

The objective of this work was to present the benefits of the use of the concepts of controllership in the generation of excellent information to the decision process, from the elaboration of a study of case in a concessionaire of vehicles. On the basis of the raised information, by means of interviews and of existing reports, were analyzed if the information reported in these reports allow a new management report that applied controllership concepts and that it incorporated other variables as price of internal transference, vertical and horizontal analyses and generation of economic value. This study it evidences that more excellent information can be gotten by the use of such concepts, which in turn can assist, of adjusted form, the process of decision taking.