Responsabilidade social e percepção de valor pelo público interno: um estudo de caso na Coelce

Abstract

The purpose of the present study is to investigate how the perception of social responsibility in a company is, from the point of view of its collaborators. The relevance of the approached matter is due to the fact that companies progressively pursuit reaching, in a positive way, its shareholders, community, external clients and especially its internal audience, through the development of social projects. Based on this subject, this study aims to identify the effects of social responsibility actions regarding the internal audience of the Company of Electricity of Ceará – COELCE. The research is classified, as to its objectives, as exploratory and descriptive; regarding the means, as bibliographic and field research, having been accomplished by a study case. As to the attributes of the data, it is classified as quantitative. The research was done from the study of proper literature and the application of a quiz to 103 shareholders of the organization. It was found that, from the point of view of the company’s shareholders, COELCE stimulates volunteer work through the social actions that it performs. It was also observed that the internal audience increases respect for COELCE, for it is a company with values that emphasize social responsibility. The study results were very satisfying, since the indicators of the research were majorly accordant. The internal audience of the organization under analysis presents a beneficial perspective of value, for COELCE is a reference of a socially responsible company.