Cognição, referenciação e leitura: reconstruindo a argumentação no gênero capa de revista

Abstract

The genre magazine cover is the object of this research work, through which one observes how gender acquires significance, contribute to the categorization of the magazine and pushes the reader to acquire it. The analysis shows that the related objects used are speech and contribute to the construction of argumentative text plan. The study favored two perceptions: (i) the visual appeal is stronger than the verbal when the player decides to purchase a copy of a magazine; (ii) the related used create representations able to activate the reader’s memory, a consumer to be seduced.