Orientação sexual e inclusão: um estudo de caso em organização varejista de Fortaleza

Abstract

Diversity management in organizations is an emerging topic in organizational studies, although there are still some taboos. It is observed some forms of diversity where invisibility is possible and least studied than most of visible forms, such as gender or ethnicity. Studies point to a growth of publications that analyze discriminations suffered by individuals of different sexual orientation in the organizational environment, while emphasize that sexual diversity has been little studied in Brazil. There is still discrimination before hierarchically higher positions, showing the use of stereotypes and prejudices that undermine self-esteem and lead to feelings of exclusion. These aspects were highlighted in this article from the perception of inclusion in a retail organization in Fortaleza, Ceará, from the perspective of sexual orientation of the respondents. Ten male professionals reported on the perception of sexual orientation and sense of belonging in the organization they work for. This research has qualitative, descriptive and exploratory focus, obtaining data through interviews. Main results show that business speech are ineffective due to ingrained prejudice, poor management permissiveness and lack of collective sense of diversity. Minorities and non-minorities demonstrated prejudice and discriminative attitudes among themselves, showing diffculties regarding differences.