Fatores determinantes da implementação de inovação de produto e/ou processo pelas empresas brasileiras

Abstract

Innovation is a dynamic process that enables the implementation of something new or substantially improved, changes may raise both the company and the socioeconomic context which is inserted. Innovative results are various, since his own creation can chain new processes or improvements to procedures and techniques employed in the production or supply of services. The purpose of this project is to analyze the determinants of implementation of innovations in product or process by braziliancompanies. For this purpose, used data from the Research of Innovation ( PINTEC 2011), conducted by the Instituto Brasileiro de Geografia e Estatística (IBGE), with support from FINEP and MCTI. The data has reference to the total Brazil, the companies in the industrial and service sector in the period 2009-2011. Based on the literature, constructed an econometric model relating factors that can influence the percentage of companies that implement innovations. Some hypotheses were developed and tested empirically. The model has as independent variables the government's support, cooperative relationships with other organizations, expenditure on innovation activities of the sales revenue, persons employed in internal R&D with degree and funding from third resources, measured in proportion to the number companies investigated. The results confirm the hypothesis formulated that government support is positively related to the percentage of brazilian companies that implement product innovations and/or process. And in the case of process innovation, expenditure on innovation activities and professional qualification also proved to be significant factors. The global significance of the model confirmed the joint action of the factors as determinants of the implementation of product innovations and/or new or significantly improved processes.